In the autumn of 1914, the first beauty salon was opened in Tyumen. This is indicated by an ad posted in the city newspaper "Vestnik of Western Siberia", which is still kept in the collections of the Slovtsov Museum. The poster clearly indicates the address, the working hours of the cabinet and the services that potential customers could count on. Haircuts and hair care were not included – at that time, barbers mainly served either on the street or at home.
In the 1940s, hairdressers were part of the bath and laundry combine. During the war, the demand for haircuts and shaving fell, but subsequently gained momentum again.
In the post-war period, it was possible to cut or curl hair in consumer service plants. In the absence of beauty salons, Soviet citizens visited hairdressers, found their master and visited them regularly. As a rule, in large cities, hairdressers were booked in advance. Hairdressers often turned into cultural centers. Men and women were served separately, as the process of turning into Cinderella looked unsightly, especially the sight of women sitting under the couches and leafing through magazines.
Often, instead of professional hair styling products, masters in hairdressers used unsightly folk remedies. They washed their hair with beer and soaked the strands with it, curling them on curlers. When the hairspray was over, sweet water was diluted with sugar or powdered and the hair was fixed with this mixture.